Baidu offers many services including cloud computing

If you are looking for visibility in China then it is great to get listed in Baidu’s search engine. This is one billion people of additional visibility! To succeed with SEO in China, it is important to have a good understanding of the country’s search giant.

Using the same SEO approach for Google will not work with Baidu because the search engine comes with its own rules, a unique language, censorship, and many other ideas.

China Search Market

Baidu makes up for about 70% of the country’s search market traffic, followed by 360 Search (14%), Sougou (12%), Shenma and others. One of the reasons that Baidu dominates this market is its ability to interpret Chinese text better and effectively than other search engines. Baidu is completely Chinese-focused, giving high priority to Chinese language sites. Some non-Chinese sites are also included or indexed.

Baidu offers many services including cloud computing, travel sites, maps, music and video platforms, translation services, a Wikipedia clone with over 1.3 million articles, a web browser, an Android-based mobile operating system, and even self Does. Arrival of cars. Baidu makes the majority of its revenue through its advertising network.

Baidu’s Search Algorithm

Baidu’s search algorithm follows the same practices as Google, but less effectively with a 5-year lag. For example, Baidu implements some methods behind Google to fight low quality content or link spam, although they eventually achieve this.


Baidu checks for local signals such as server location, content language, top-level domain (.cn), business address, backlink, mentions or citations. Crawling and indexing of non-Chinese sites is less reliable and a lower priority. The majority of Baidu users come from Mainland China and are interested in simplified local content in Chinese. China also has a Great Firewall that can filter connections and foreign servers by blocking certain sites.

Content is king

An essential material for good SEO is useful. Provide useful, unused content that makes sense. Google has mechanisms for poor content, such as bounce and bounce rate, sniffing of duplicate / spun content, etc. When content is developing, always keep in mind that if it’s something you want to see yourself / Want to read about Make sure your keywords are well written and straight to the point that it won’t take too long for users to find out if the page has what they need; Make your content concise and precise. Keeping this in mind, your content will be more engaging and invite visitors to share.


For a new site, domain age is a factor, as a new site usually does not have a lot of content or inbound links, so it would be more difficult Websites that have been around longer than others have been given more rights, for the most part due to the credibility established on the Internet. This is only accomplished over time.

Here are some tips to get on Baidu:

To get listed on Baidu, be sure to follow the mentioned techniques in addition to following government regulations. Here are some to keep in mind.

Do not talk about s (e) x or you will be out
Do not attack the Chinese government
Baidu actively censors content in line with Chinese government regulations, so be very careful with what you put on your site.
Use Chinese in your website (but don’t mix multiple languages ​​on the same page – this is a general statement, not just Chinese)
Use a .cn / / or domain name. Baidu loves China and shows it in the rankings of its search engine response pages.
Host your website in China. Baidu likes Chinese IP.

With Google, you can host your site anywhere and then set the location of each sub-domain to use the geotargeting tool to specify which area is relevant. Baidu does not make similar offers, so your best bet is to buy a Chinese top level domain and host it on a server in China.
There are many links. Baidu likes quantity over quality.
Do not try a 6 pager or above link like you do for Google. There are just thousands of backlinks.
Add fresh ingredients; Like Google, Baidu likes fresh content.

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